Roots of Change seeks a Communications Manager

1 Mar

Location: San Francisco, California

Roots of Change (ROC) is a non-profit organization working to create a sustainable food system in California by the year 2030. We want every aspect of our food, from the time it’s grown to the time it’s eaten, to be healthy for consumers and the planet, and profitable and fair for those who grow it. ROC’s role is to connect and support the people and parts within the system that have the knowledge, roles, relationships and commitments required to successfully manage a rapid transformation.

The primary focus of the Communications Manager is to rapidly increase the number of Californians who are in ROC’s network of “Concerned Citizens” and provide them with information that motivates them to act to create change. These actions can include sustainable food choices, political pressure, financial support, volunteering, and attending events. A key focus will be showcasing the engagement opportunities offered by other organizations working for sustainable food. The Communications Manager will use a variety of online channels including email, ROC’s website, online campaigns, Facebook and Twitter. Other channels include media relations and printed materials. The Communications Manager reports to the Director of Operations and supports the work of ROC’s other staff as needed.

Key Responsibilities:
1. Create and manage a long-term plan for communications and update the plan each quarter.
2. Research, create, and manage creation of content for email, web, Facebook, and Twitter, and manage the regular delivery of messages.
3. Conduct research and provide analysis of online activity. Create a dashboard of key online metrics and generate weekly and quarterly reports.
4. Conduct regular editorial review meetings and coordinate with other staff to maximize the effectiveness of all of ROC’s external communication.
5. Manage online campaigns (including Food Declaration) and related cross promotion with other organizations.
6. Manage and segment email database of the “Concerned Citizens.”
7. Set up and manage systems that encourage people to contribute information and connect with each other.
8. Manage the structure of the database for board members and other core connections and create templates for emails to these groups.
9. Manage communications with press and bloggers, and research and record coverage.
10. Manage the development of print materials.
11. Occasionally represent ROC at public events.
Other responsibilities will be added depending on the evolving requirements of the position.


o significant experience in most of the key responsibility areas above
o four year college degree preferred
o excellent organizational skills; strong attention to detail; ability to stay focused in busy work environment
o excellent written and oral communication skills
o ability to work effectively with diverse groups and communities
o ability to take initiative and solve problems, and to work collaboratively with other staff members
o ability to coordinate and prioritize multiple tasks
o experience with on-line tools and applications, e.g. wikis, Salsa, Salesforce, Constant Contact, Joomla, WordPress or other CMS
o experience with Mac platform and expertise with Word and Excel
o experience in online communities and social networks a plus
o experience in non-profit work a plus
o experience in and knowledge of multiple aspects of the sustainable food movement a plus
o ability to travel within California 4-5 times a year; two hours of work each weekend required, ability to work occasional evenings and weekends as required

This is a full-time salaried position. Health and other benefits are competitive.
Position location: Downtown San Francisco, 221 Kearny Street.
Timing: We will accept applications until at least March 15, 2010.

Please apply to Haney Armstrong at and use Communications Manager as the subject. Please include your resume along with a cover letter describing your salary requirement and how your experience matches the areas of key responsibilities and qualifications. Please no phone calls.

Roots of Change is a project of The Trust for Conservation Innovation (TCI). Roots of Change/TCI is an equal opportunity employer. People of color, differently abled people and LGBT persons are strongly encouraged to apply.

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