DC: The Rural Coalition seeks Field/Outreach Coordinator

4 Feb

Reports To: Executive Director

FLSA Status:  Full Time

Department: Program

Salary Range:  Non-Profit salary scale negotiable based on experience, with excellent benefits

Closing Date:  February 15, 2011

This is a year-long assignment with possibility of continuation.

Position Description: Field/Outreach Coordinator

The Rural Coalition/Coalición Rural is an alliance of farmers, farmworkers, indigenous, migrant, immigrant and working people from the U.S., Mexico, Canada, and beyond working toward a new society which values unity, hope, the land and the people. Our aim is a just and sustainable food system that brings fair returns to minority and other small farmers, fair working conditions for farmworkers, protects the environment, and delivers safe and healthy food for all.

We seek a Field/Outreach Coordinator who will support our mission by providing outreach services to our community-based organization members and assist their farmer/rancher/farmworker members.The Field/Outreach Coordinator must be bilingual (fluent in Spanish and English), have an understanding of certain social or cultural issues, and have previous experience with the non-profit community. He/She will serve as a liaison for volunteer or non-profit networks, organizing events and grassroots actions, and organizing meetings or conferences for networks. Previous experience/interest in the area of farming and food systems strongly preferred. The Field/Outreach Coordinator will liaison with the board and members, the press and other organizations and perform diversified communication duties in a professional manner. He/She must have an outgoing personality, be self-confidence, and have an understanding of human psychology, and an enthusiasm for motivating people. The coordinator should be proactive and assertive, but able to participate as part of a team and be open to new ideas.

Required Duties, Skills and Responsibilities include the following. Other duties may be assigned.

  1. Outreach to both to the constituency, the public and with other related groups, and cultivating connections to keep them informed of our work and to share the tools we develop for producers and communities.
  2. Participation in strategic planning for programs and drafting of strategic and annual action plans.
  3. Coordination of field programs, events and workshops as required in our annual project work.
  4. Cooperating with Executive Director to provide collaborative support to program areas.
  5. Assuring monitoring and evaluation plans are prepared and followed for each programs area where participation is required and that reports are prepared and submitted in a timely manner, as per the grant agreements.
  6. Expert handling of writing and communication with members, the public and other advocacy groups, including regular newsletters.
  7. Responsible to organize and represent the organization at field conferences and workshops.
  8. Able to take initiative with solid organizational, diplomacy and communications skills.
  9. A good communicator, able to advises and train grant participants of differing experience and seniority.
  10. Computer competency with word processing, spreadsheets and databases.
  11. Ability to creatively utilize and update website and social media and networking.
  12. Prepare press releases and contact people in the media who might print to disseminate the organization’s materials and keep the public informed about the activities of RC.
  13. Responsible for identifying, evaluating, and disseminating materials on behalf of the organization.
  14. Knowledge of public relations using media such as radio, television, Internet, and print options such as newspapers and magazines to determine which forms of media will allow the organization to reach its intended audience in the most effective manner, while also keeping costs as low as possible.
  15. Strong speaking skills. Must be able to articulate information in a way that member groups and others can readily grasp how that information relates to the task at hand
  16. Accountable for how the Rural Coalition is represented via its outreach.
  1. Assists with determining content and preparing of Rural Coalition Membership Mailings.
  2. Handle outreach and public relations for with annual Gala and other Rural Coalition events.
  3. Assist in preparation of grant materials during the application process.
  4. Assists in preparation and communications for organizational meetings including logistical tasks.
  5. Overnight Travel required.
  6. Performs other related duties as assigned.


o   Commitment to the mission and vision of the Rural Coalition.

o   Excellent constituency service and interpersonal skills, and demonstrated ability to relate to the broad diversity of Rural Coalition members and allies.

o   Excellent oral and written communication skills, including technical communication necessary for the job.

o   Excellent planning, time management and organization skills and ability to maintain files

o   Flexibility and Cooperation and demonstrated ability to serve as a successful participant on staff team.

o   Computer literacy and excellent computer and keyboard skills and familiarity with basic word processing and other programs.

o   Professionalism, diplomacy and willingness to learn and to suggest ideas that would benefit the members of the Rural Coalition.


A minimum of a bachelor’s degree in communications, agriculture, social work, education, political science, journalism, and/or business-related fields in desired.  A Master’s degree in the aforementioned skills, or other fields that are related to the job responsibilities of the coordinator is also helpful. Experience working as a producer or farmworker, with grassroots campaigns, community organizing, volunteer or political organizations, or in advocacy can be substituted for educational degrees and certifications.

Physical Demands

The physical demands listed below are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the job. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of the Field/Outreach Coordinator job.

While performing the responsibilities of the Field/Outreach Coordinator’s the employee is required to talk and hear. The employee is often required to sit. Vision abilities required by this job include close vision. Due to the need to travel, the employee is required to hold a valid drivers license and be able to drive.

Work Environment

While performing the responsibilities of the Field/Outreach Coordinator’s job, the following work environment characteristics are representative of the environment the employee will encounter. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the job.

While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts and to the moving of boxes and materials. The noise level in the work environment is usually quiet to moderate.


This job description is intended to convey information essential to understanding the scope of the position and it is not intended to be an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with the position.

To Apply:

Send a cover letter and resume to Nadine Chatman at Nadine@ruralco.org. NO PHONE CALLS PLEASE!

Rural Coalition/Coalición Rural is an equal opportunity employer.


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