JOB POSITION: Senior Manager of Online Strategy
START DATE: March 28, 2011
LOCATION: Brooklyn, New York
REPORTS TO: Director of National Programs
Slow Food USA is building a movement to fix food and farming in this country, and seeks to inspire and engage everyday people through grassroots advocacy and local projects. A non-profit organization, Slow Food USA has over 225 volunteer-led chapters across the country, representing more than 28,000 members and reaching a network of 300,000 people. Slow Food USA advocates for food and farming policy that is good for the public, good for farmers and workers, and good for the planet. Slow Food USA has seen explosive growth over the past 18 months, and we anticipate that growth continuing.
Slow Food USA is seeking a senior level, versatile, and experienced online communications and campaign strategist. The ideal candidate uses innovative online strategies and has a demonstrated track record of significantly increasing and expanding online engagement; meeting fundraising targets, and leveraging cutting edge technologies. As part of a high performing team responsible for launching intergrated online-onground engagement strategies, this person will pilot SFUSA to become a leader of online campaigning in the food movement.
Lead creative campaign strategy development and implementation
Maximize the integration of online and onground organizing activities to achieve our goals; launch campaign initiatives; evaluate success; and modify strategy to improve effectiveness
Meet key online revenue targets
Lead list acquisition strategies
Research, write, edit and distribute compelling email and new media copy that is coherent with broader campaign messaging
Monitor and analyze all analytics, leading to more targeted online outreach and maximum public visibility
Monitor online conversations about key issues and identify opportunities for engagement
Stay on top of emerging online organizing trends and tools
Excellence at the art of mass constituent email communications in the non-profit advocacy context
Demonstrated effectiveness in using blogs, social networking, viral marketing, internet video distribution, online fundraising, online petitions and other online organizing tools and methods
Demonstrated effectiveness in campaign strategy development and implementation, online communications, and online organizing
Demonstrated effectiveness in online fundraising
Demonstrated ability to manage list growth
Experience in the principles and practices of testing, managing, and interpreting quantitative data
Computer and web literacy, proficiency using CMS and CRM systems.
Self-starter and ability to work efficiently and swiftly (with minimal lead time); to drive projects to completion and handle multiple projects and tight deadlines
Excellent project management (scope, budget, timeline), strategic and analytical skills
Minimum 2 years experience supervising a full-time staffer
Excellent interpersonal communication skills that foster high-performing teamwork
Excellent writing skills
Willingness to work long, sometimes irregular hours, sometimes including weekends and evenings
Technical web skills (e.g. HTML)
Electoral campaign experience
Development and implementation of federal/state legislation campaign
Experience working on/knowledge of food and farming related issues
Classification: Full-time, exempt
Compensation: Salary commensurate with experience, benefits included.
By March 4, please submit to cover letter, resume, and three references to:
Include in subject line: SFUSA Online Strategy
No phone calls please.
Slow Food USA is an equal opportunity employer. We strive to reflect the diverse community that works toward and cares about a healthy food system. Applicants who contribute to this diversity are strongly encouraged to apply.