Maine: Cultivating Community seeks Marketing Specialist

29 Mar
Cultivating Community (CC) is a nonprofit community based organization that uses agriculture as a community and leadership development tool. CC is seeking a full time Marketing Specialist to coordinate its Growing Access, Growing Communities project. The focus of the Growing Access, Growing Communities project is to create farm stands and farmers’ markets designed to welcome federal nutrition benefits including the Supplemental Nutrition Assistance Program (SNAP, formerly known as Food Stamps), Women and Infant Children (WIC), and Senior Farm Share benefits. We believe that leveraging these benefits for the purchase of local produce provides nutrition benefits to low income families as well economic benefits to Maine farms and local communities.

The Marketing Specialist will enhance CC’s Electronic Benefit Transfer systems (EBT, the
mechanism by which SNAP dollars are spent) and will facilitate our incentives program that
encourage federal nutrition benefit clients to shop at local farmers’ markets and farm stands.
Currently, a majority of the vendors are low-income refugee farmers participating in CC’s
New American Sustainable Agriculture Project (NASAP). These farmers are creating a path
to self-sufficiency by building farm-based family businesses.
The ideal candidate will have experience with farmers’ markets, familiarity with federal
nutrition benefit programs, and be extremely detail oriented and well organized. Comfort
working with foreign cultures and diverse communities is a must, as is a Bachelor’s Degree
and experience directly related to the position responsibilities. Good communication and
interpersonal skills are important. Reliable transportation and ability to work a flexible
schedule, including evenings and weekends are required.
There will be opportunities to learn about farming in New England and to interact with
people from many different cultures. During the growing season much of the work will
take place at market sites.
The salary range is $30,000- 34,000 compensation for the position will be commensurate
with experience.
Send resume and cover letter by Wednesday, April 13th 2011 to

Cultivating Community
Attn: Amy Carrington
P.O. Box 3792
Portland, ME 04104-3792

Cultivating Community – Growing Access Project
Marketing Specialist
Job Description
January 2011
Cultivating Community (CC), based in Portland, Maine and active in greater Portland and
greater Lewiston, is committed to growing sustainable communities in three ways: by feeding
our hungry, empowering our youth and community, and healing our planet.
Cultivating Community’s “Growing Access” project connects local farmers’ markets to low-
income customers to achieve the benefits of mutual support. Farmers provide additional
access to fresh fruits and vegetables to low income families, and by accessing new customers
farmers generate additional revenue for their farms. CC’s Market Specialist will manage five
market sites in Portland, ME and will promote the use of federal nutrition benefits to
purchase specialty crops at market sites, including a Double Voucher Inventive Program.
Receives direct supervision, general guidance, and specific support from the Growing Access
Project Director.
1. Conduct outreach efforts for Growing Access market sites in Portland, ME. Maintain a
file for each market site. Develop and distribute point of sales materials.
2. Work closely with farmers and non-profit partners to develop leadership within the
community and identify roles and responsibilities for these leaders, including developing
and managing steering committees for five market sites.
3. Plan and implement special events at markets, including entertainment for opening
day(s), cooking demonstrations, and sampling of specialty crops.
4. Attend five markets each week. Set up EBT station and market information. Manage
EBT systems and double voucher programs at market sites.
5. Work a flexible schedule, including evenings and weekends.
6. Manage market record keeping systems, including data base of market members and
weekly market transaction logs.

7. Manage vendor produce quality and support farmers at markets, including interactions
with CSA customers and assistance with EBT, WIC, Senior Farm Share, and double
voucher/ incentives programs.
8. Develop and maintain positive working relationships with Maine farmers for the
purposes of expanding product diversity at the market sites.
9. Develop and maintain productive working relationships with local residents, restaurants,
universities, hospitals, and other institutions for the purpose of marketing crops brought
to markets.
10. Support market volunteers and youth interns on outreach activities as needed.
11. Assist project evaluators with gathering information on the effectiveness of initiatives
12. Maintain professional knowledge and skills by attending relevant workshops, training,
and conferences. Review professional materials and literature.
13. Assist with developing grant proposals and reports.
14. Participation at staff meetings and other events as scheduled
15. Performing other project related duties as required.
The requirements listed are representative of the knowledge, skill and/or ability required.
To perform this job successfully, an individual must be able to perform each essential duty
satisfactorily. Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.
1. Experience with farmers’ markets and familiarity with federal nutrition benefit programs;
minimum of 2 years’ experience directly related to the position responsibilities.
2. Experience with trainings in grassroots communities and in cross-cultural environments.
3. Strong communications skills. Understanding of language(s) beyond English a plus.
4. Experience in community building/development.
5. Works well independently and as part of a team.
6. Excellent organization skills.
7. Bachelor’s Degree or equivalent.

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